More than anything, Snowmass Village has always a been home to and a destination of families. While this has traditionally been the result of deliberate marketing campaigns along with an inherent family-friendly atmosphere and layout, Snowmass is currently undergoing a “renaissance” that has the potential to expand the resort’s target demographic. While developers recognize this potential, they are reluctant to risk alienating Snowmass’ bread and butter clientele. “I don’t think we’re trying to move away from the traditional core demographic, we just want to augment the experience by providing additional retail and food and beverage options,” said Matt Foley, Director of Commercial Leasing for Related WestPac, being sure to note that “there’s no place in Snowmass that won’t welcome families.”
In the immediate future, Base Village will be the site for offerings that may appeal to a younger crowd more typically associated with Aspen. One of these will be a new restaurant and bar called Sneaky’s Tavern. Located slopeside just downhill of the current Treehouse Kids’ Adventure Center in building 2A, Sneaky’s will be operated by the Aspen Skiing Co.
Find out more about the Snowmass Village Renaissance, and Snowmass Real Estate with Aspen Snowmass Homes
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